SCENE 12: Stage Your Presentation with Props


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SCENE 12: Stage Your Presentation with Props
1010201SCENE 12: Stage Your Presentation with Props
Jobs has turned his keynote speeches at Macworld into massive media events. They are marketing theater, staged for the world's press. —LEANDER KAHNEY
Industry observers credit Apple for redefining notebook computer design with its MacBook family of computers unveiled on October 14, 2008. As described in the preceding chapter, Jobs had solicited Apple designer Jony Ive to explain the process of making the computer. The new MacBooks were built with a frame (unibody enclosure) crafted from a single block of aluminum. It doesn't sound impressive, but it r…
Citation
Carmine Gallo: Presentation Secrets of Steve Jobs: How to Be Insanely Great in Front of Any Audience. SCENE 12: Stage Your Presentation with Props, Chapter (McGraw-Hill Professional, 2010), AccessEngineering Export